The Friction
Creators and small teams often pay for basic link data or formatted WhatsApp links. Free tools are usually noisy, opaque, or weak on ownership.
Case Study
Linkdrop
Linkdrop turns link sharing into a cleaner, more measurable workflow: short links, WhatsApp links, and basic click data under a branded raztom.com asset.
LiveShort links, WhatsApp links, and simple click data
The Constraints
The product had to feel trustworthy despite operating in a category where users are cautious. It also required backend and data architecture I had not previously handled end to end.
The Solution & Build
I used AI-assisted workflows to break the system into authentication, link creation, WhatsApp link formatting, redirects, and basic analytics. Google OAuth became the trust and ownership layer.
The Impact
Linkdrop is now a branded distribution asset and a practical foundation for testing retention, feedback, and product-led growth around simple sharing workflows.