The Friction
Museum-grade stained-glass work needed a digital home that could carry heritage, provenance, and seriousness without looking like a generic gallery page.
Case Study
Vitraz
Vitraz is a premium digital showcase and qualification funnel for a family legacy in stained glass, built to combine story, trust, and high-value inquiry flow.
LiveA digital showcase for stained-glass craft
The Constraints
High-value art requires trust, careful qualification, and a path for serious collectors while avoiding casual or low-quality inquiries.
The Solution & Build
I shaped the site around premium positioning: dark museum-like visuals, story-led presentation, provenance context, and a qualification flow for relevant buyers and institutions.
The Impact
Vitraz demonstrates how emotional brand storytelling can connect with product operations: discovery, qualification, and inquiry management around a rare asset.